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Shop Primal Rod Co

We proudly offer an extensive selection of Primal fly rods, designed to deliver exceptional performance and value. Primal fly rods are known for their precision, power, and versatility, making them a favorite among anglers of all skill levels. Whether you're fishing freshwater streams or exploring saltwater flats, Primal Rod Co has the perfect rod for you.

Engineered with advanced materials and innovative technology, Primal rods provide superior casting accuracy and strength. Their lightweight construction and ergonomic design ensure comfort during long fishing sessions. Explore our wide range of Primal fly rods in-store or online and elevate your fly fishing experience today!

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Primal Rod Co

Primal Rod Co crafts high-performance fly fishing gear known for innovation and durability. Primal's fly rods - including the Primal RAW series - are celebrated for precision and strength, making them favourites among flyfishers. Primal ensures every cast is smooth and every catch a thrill.

The Flyfisher offer a selected range of Primal fly rods and reliable advice from experts. Our team can help you find the perfect gear for your flyfishing adventures. Explore Primal's range online or visit our South Melbourne store!

  • Primal Raw Fly Rods
    Primal Raw Fly Rods
    Save 20%
    Original price $499.95
    Current price $399.00

    Primal Raw Fly Rod 3 Weight 8ft SALE

    Primal

    Permium performance at unbelievable price. For those who enjoy the technology aspect of fly rods – At the heart of all Primal rods is a helical c...

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    Original price $499.95
    Current price $399.00
    Save 20%
  • Save 16%
    Original price $699.95
    Current price $589.00

    Primal Mega CCC Saltwater Fly Rods

    Primal

      Somehow the team at Primal have managed to improve on what was already a groundbreaking fly rod. Expect a crisp action that you'd expect from a ...

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    Original price $699.95
    Current price $589.00
    Save 16%
  • Save 14%
    Original price $699.95
    Current price $599.00

    Primal Raw CCC Freshwater Fly Rods

    Primal

      Unbelievable value for money - these new Primal's really are special.   All Primal Rods are made better. It’s because we don’t use cookie cutte...

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    Original price $699.95
    Current price $599.00
    Save 14%
  • $499.95

    Primal Zone Fly Rods

    Primal

    DescriptionWe don’t care how seriously you take yourself, you may be an elite comp angler or a casual cat, Manic Tackle Project created a collectio...

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    $499.95
  • $399.95

    Primal Revel CS Fly Rods

    Primal

    The new Primal REVEL CS has been launched in Australia and New Zealand and it’s a rod that will turn a lot of heads, human and fish alike. CS stan...

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    $399.95
  • Primal Wild Kids Fly Rod Outfit 7'10" 6WT
    Primal Wild Kids Fly Rod Outfit 7'10" 6WT
    $249.95

    Primal Wild Kids Fly Rod Outfit 7'10" 6WT

    Primal

    One of the better priced Kids outfits on the market. This smaller rod has a great action and its a super fun to use. Comes ready to fish with back...

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    $249.95
  • $399.95

    Primal Zen Euro Nymphing Outfit

    Primal

    If you're wanting to dip your toe into euro nymphing without breaking the bank, this outfit by Primal is an absolute cracker. Kit comes setup and...

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    $399.95
  • Save 9%
    Original price $549.95
    Current price $499.00

    Primal Point Fly Rods

    Primal

    Packed full of technology, it's hard to beat the Primal Point in value for small stream performance. Primal Rod Co on the Point: Presentations must...

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    Original price $549.95
    Current price $499.00
    Save 9%
  • $849.95

    Primal Zone Euro Nymphing Outfit

    Primal

    A more advanced euro nymphing outfit, featuring advanced materials and precision machining.   Kit comes setup and ready to fish with Flylab Exo f...

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    $849.95
  • $249.95

    Primal Zen Euro Nymphing Fly Rod

    Primal

    If you've been searching for the ideal stepping stone into the world of euro nymphing, this is it. Achieve the Highest ZEN with the new mid rang...

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    $249.95

Why Choose Primal?

Primal fly rods stand out for their commitment to quality and performance. Each rod is crafted with meticulous attention to detail, utilizing advanced materials that enhance durability and responsiveness. This dedication to excellence ensures that every Primal rod delivers a superior fishing experience.

The story of Primal is one of innovation and passion for the sport of fly fishing. By integrating the latest technology and feedback from professional anglers, Primal continuously evolves its product line to meet the needs of modern fishermen. Their rods are designed to handle diverse fishing conditions, providing versatility and reliability on the water.

Primal also prioritizes environmental sustainability, implementing eco-friendly practices in their manufacturing processes. Their commitment to preserving natural habitats aligns with the values of the fly fishing community. Trusted by anglers worldwide, Primal fly rods offer unmatched performance and value, making them a top choice for those who demand the best from their gear.

Shop Primal Rod Co | In-Store or Online

Do you prefer to shop in store and speak to a fellow flyfisherman? We can help answer any questions about brands or products. Put the below address into your map and come say hello to our friendly team today:
• 211 Moray St, South Melbourne VIC 3205

STORE HOURS:
• Mon-Fri | 9am-5:00pm
• Saturday | 9am-2pm
• Sunday | Closed