Yvon Chouinard, is nearly a household name. The founder of Patagonia, he was one of the first entrapeneurs' to realise his company should do what it can for the environment and ensure that what it takes is done sustainably. Patagonia started doing this before it got trendy and they have been the inspiration behind every corporate company that has followed with the clean, green ideal.
Patagonia has grown exponentially largely due to their genuine clean, green attitude. Despite the fact they could put their name on pretty much anything and it would sell, they've always focussed on producing high quality gear and fortunately,Yvon Chouinard is a fly fisher. Patagonia focuses on making some awesome, quality gear that is worth checking out.