Loop is more than a brand of flyfishing tackle. Originating in Sweden, Loop is now a truly global community of adventurous anglers and angling innovation. Inventors of the large arbor fly reel, pioneers of the underhand cast and a ground breaking approach to fly line systems, the talented flyfishers at Loop are continually leading flyfishing forward, both in terms of fishing technique and equipment design.

Every Loop product undergoes thorough testing at the hands of some of the most experienced anglers in the most hardened fishing environments – and their gear is backed by one of the best warranties in the market. Guided by their passion for innovation and a relentless trailblazing spirit, Loop applies this philosophy to every piece of tackle they make.

We're proud to partner with these pioneers and share in the pursuit of the perfect cast.