Sage Fly Rod Company was founded in 1980 by legendary rod designer Don Green, Sage was created with one idea in mind - to build the world's finest performance fly rods. What you see in sage rods today is a range that have been constantly refined and improved over years of development. This might explain Sage's reputation in building the most advanced fly rods available today. 

The Flyfisher's relationship with Sage stretches back more than 30 years and they've been our most solid partner in the industry. Sage & Waterworks Lamson also have a close history. In the 90's, they partnered up to create the sage 3000 series. Later, Waterworks bought Lamson from Sage, became "Waterworks Lansom" and started manufacturing Reels and Rods.