AUSTRALIA'S PREMIER FLY SHOP SINCE 1967
To make a great fly rod, you need to fish. And the guys at Loop do a lot of fishing. Loop’s designs and production methods have continuously evolved over the years since their start in 1983, but Loop’s philosophy on what and how to make superior casting and fishing rods has stayed the same. Loop knows that their rods create great expectations - Loop rods truly live up to all of them. At Loop they have a passion for innovative design mixed with pure love for the outdoors and flyfishing. Loop engage the best designers, they combine that with the most up to date manufacturing methods and a rigorous year round testing cycle to create great rods. No new rod is approved until it has that pure feeling that Loop users have come to call the “Loop feel”. Come and cast one to experience it yourself.